unexpectedly strong connection to the town and its people. The impact of this reconnection was so profound that nine members of their family applied for Italian citizenship through the Roots 2024 and Jure Sanguinis initiatives. This process of rediscovering their heritage sparked a passion for helping others experience the authentic Italian countryside. During their stay, they learned about the challenges facing small Italian towns, including population decline as younger generations moved away. This realization, combined with the newfound connection to their ancestral home, inspired the creation of Tri|Five Travel Co.The company was born from a desire to showcase San Marco and similar towns, helping international travelers discover these special communities. Tri|Five Travel Co.'s approach is rooted in conscious tourism, aiming to create meaningful connections between travelers and locals while supporting the economic and cultural vitality of these areas. The company stands as a bridge between past and present, between travelers and communities, all built on one family's journey of rediscovering their roots and finding a new purpose in preserving and sharing both Italy's and the world's hidden gems.